Agriterra ( www.agriterra.org [1] ) is a leading cooperative development organization providing services to its clients worldwide. Our main goal is to support cooperatives to be farmer-led organization, providing better services to its members and influence the change of policy enabling environment for cooperative development. Currently Agriterra Vietnam is working closely with 20 clients including Vietnam Cooperative Alliance, Provincial Cooperative Alliances and elevent are primary cooperatives that are mostly small or medium agricultural business. Main commodities are rice, coffee, veggetables, leaf-tea and fruits.
Early 2020, there was outbreak of Corona Virus; by end of March, application of ‘social distancing’ was announced by Prime Minister. The social distancing campaign sparked an increase in searches related to delivery services, online shopping and online learning. With many working from home and all eateries closed, the search tool was also deployed by many for information on electric devices and home appliances such as printers, computers, air fryers and cookers (reported by Google, 2020). Most of the shop are now closed, food delivery is replacing the traditional wet market. Only necessary services such as food, medical emergency are allowed. Some of our cooperatives supplying veggeables are also experiencing an increase demand to use online marketing for its sales (the demand doubled during this period).
Recognising these oppurturnities, Agriterra would like to turn the current situation into an opporturnity to bring our clients to ‘next level’’ with a special Online Marketing Campaign with concrete revenue objectives in the coming period of 1- 3 months. This will also enable clients to diversify their distribution channels and become less dependent their current and traditional channels. As mentioned not all clients start at the same level, but the individual situation will be taken as the starting point, and from this point concrete targets will be set towards revenue increase via the social media campaign. Please refer to TOR [2] for further information.
Proposals should be sent to email address [email protected] [3] before 17:00 on 19 April 2020.