Communication Service Provider Needed for Public Awareness Campaign on Tuberculosis and its Financial Impact

Project Name: Re-Imagining TB Care (RTC)

Proposal Due By: 20 November 2024, 5.30 PM

Organization Background: Please visit tbhelp.org [2].

Background

The Patient Support Foundation to End TB (PASTB) was established as a partnership between the National Lung Hospital and the Ministry of Home Affairs to provide essential support to economically vulnerable people with TB (PWTB). This includes facilitating access to Social Health Insurance (SHI) and offering cash grants to the poorest PWTB starting TB treatment. Friends for International Tuberculosis Relief (FIT), an international non-governmental organization, has received funding to continue PASTB’s mission of addressing critical health financing gaps and enhancing social protection for people with TB.

This initiative is supported by the Re-imagining TB Care (RTC) Initiative, a global effort powered by the Stop TB Partnership and the Korea International Cooperation Agency (KOICA). The RTC initiative aims to find new and innovative strategies to improve TB care and service delivery.

Objectives

We are looking for a communications company to collaboratively work with FIT and PASTB based at Vietnam’s National Lung Hospital to implement a communications campaign. There are three objectives of the campaign:

1. Destigmatize and increase public awareness about TB and its financial burden
2. Strengthen the messaging of PASTB
3. Fundraise for the charity to ensure the sustainability of financial support for PWTB.

For more information about the global RTC campaign, please visit: stoptb.org/accelerate-tb-innovations/re-imagining-tb-care [3]

About PASTB: facebook.com/PASTB2017 [4]

About FIT: tbhelp.org [5]

In 2023, RTC in Vietnam completed a communications campaign named Chuy?n v? Lao. This new campaign should feel free to build on the existing work that has been completed, transform it and grow the audience and its impact.

Website: chuyenvelao.vn [6]

Facebook: facebook.com/FIT.Chuyenvelao [7]  

Audiences

• Raise awareness about TB and its financial burden, particularly targeting younger people (15-24 years old), to destigmatize TB and encourage their loved ones to get screened for TB.  
• Raise awareness about TB, particularly targeting people at risk of TB, who tend to be poorer, older people (45-65 years old), and males, to seek TB care and support.

Scope of Work

• Design and implement a 6-month communications campaign in Vietnam targeting the specified audiences and completing the three objectives using a variety of communication channels (e.g., video, social media, website, email newsletters, crowdfunding campaign, print media, etc.).
• Take over management of the Chuy?n v? lao Facebook page and website, transform them for the new campaign, and grow the audience.
• Create promotional content to be posted on the PASTB website (to be launched in early 2025).
• Carefully curate materials to deliver medically correct, compelling, and meaningful messages that Vietnamese audiences can engage with.
• Accurately measure and report the campaign's performance to ensure it meets the project objectives.

Service Provider Eligibility

1.      Having an enterprise registration certificate, establishment decision or equivalent document issued by a competent authority; have registered business lines suitable to the characteristics of the service stated in the proposal;

2.      Not in the process of dissolution, not be concluded to be in bankruptcy or insolvent debt as prescribed by Vietnamese law; not banned from participating in communications activities in Vietnam;

3.      The service provider must pass screening by all the parties below:

• Excluded Parties List: https://sam.gov/content/exclusions [8]
• The UN Security Council Consolidated (sanctioned) List: https://scsanctions.un.org/search/ [9]

The US OFAC: https://sanctionssearch.ofac.treas.gov/ [10]

Submission Requirements

Proposals must be sent by 20 November 2024. If you are interested in submitting a proposal, please contact Nghiem Nguyen Minh Trang or Vu Phuong Tra no later than 10 November 2024. A complete proposal dossier should include:

1.      A stand-alone, one-page PDF document with a summary of your proposed campaign.

2.      A detailed communications strategy and plan, which include:

- Your strategies for raising awareness and eliciting action from people in Vietnam.

- The types of materials you would create

- The platform(s) you would utilize

- A proposed schedule/timeline that is clear and includes the frequency of release and time required to produce each type of material.

- Key performance indicators (KPIs), including but not limited to:

• The amount of VND raised through the campaign
• The number of people reached for each platform
• The number of people engaged with contents on each platform

3.      A cost proposal detailing the itemized costs for development, production, and distribution of the campaign.

The proposal must be submitted in both English and Vietnamese.

Supplementary Documents

1. Proof of applicant's eligibility: certificate of business registration with a list of business activities, establishment decision or equivalent document issued by a competent authority.
2. A portfolio of the supplier’s existing work and/or details of past campaigns.
3. A minimum of two references.

Proposal Pricing

1.      The Proposal currency is Vietnam Dong.

2.      The price quoted in the proposal must include the full cost of providing the services.

3.      The service provider must submit a document detailing the cost/unit price for all the work mentioned in the proposal.

4.      The service provider should suggest a payment schedule for the 6-month campaign.

The service provider's offer must include all taxes, fees and charges (if any) applicable at the relevant tax rates, fees and charges in accordance with Vietnamese law.

Project Implementation Estimate

Decision Date - Early-mid December 2024

Material production - Late December 2024

Material release - Starting in January 2025

Campaign end date - No later than 30 June 2025

The budget should not exceed:

500,000,000 VND

(In words: Five hundred million Vietnamese Dong)

Contact: Nghiem Nguyen Minh Trang

Email: [email protected] [11]

Phone: 0904 967 122

Contact: Vu Phuong Tra

Email: [email protected] [12]

Phone: 0368 825 518