Graphic Designer

For their work with a client in the tea sector they are looking for a graphic designer that can provide them with a branding package that consists of:

- Logo/slogan to promote tea in the domestic/international market;
- Leaflets introducing the products;
- Package templates;
- A detailed terms of reference for the upgrading of client website in line with the aforementioned products.

In addition to these main products the assignment requires a manual that will give guidelines for branding promotion. It should explain:

Brand essence: It will describe the image that the client wishes to be perceived by its markets. A single thought that captures the soul of the targeted tea;
Brand values: These are the key behaviors of the tea brand that need to be expressed by the client;
Brand drivers: This describes how the tea brand will be manifested in the marketing efforts;
Brand promise: This defines the benefits of branding related to its costs. Moreover, it will define the competitive edge of the brand over competitors.

This assignment starts on 11-6-2011 and will run until 30-6-2011.

The fee for this assignment is maximized at 1.000,- EURO net

Please submit your offer to Mr. Joris Kok ([email protected]) before 10-6-2011